CoolRooms Hotels


Sustainability and biodiversity conscious

Our philosophy:
Responsable tourism

At CoolRooms, Corporate Social Responsibility has been part of the company’s culture since the very beginning, and we firmly believe in the philosophy of Responsible Tourism. In our strategy, we have aligned our individual objectives of Corporate Social Responsibility with the framework of the SDGs, focusing on SDG 8 Decent work and economic growth and 12 Responsible production and consumption; in addition to the challenges posed by the Tourism Sector: employment , environment, preservation of environments, responsible production and consumption, sustainable management of supply chains, alliance and spaces for dialogue between different actors, and transparency.

Our Initiatives

Minimize waste production

Minimize the production of waste by managing it efficiently (implementation of the APP ‘Too Good to go’ to avoid food waste).

Plastics disposal

Elimination of plastics in central offices and hotels. Non-plastic straws, agreement with Molton Brown to replace plastic amenities with refillable glass containers, replacement of plastic water bottles with glass, replacement of plastic room cards with wooden cards.

Energy savings and awareness for employees and guests

Raising awareness for responsible consumption and energy saving thanks to the insulation and home automation systems installed. Promotion of the use of public transport for employees.

Slow Food

Purchase of restaurant products taking into consideration sustainable development, caring for the environment, fostering fair trade and ethical commitment to producers and artisans in our environment. We achieve this by purchasing local or nearby products to contribute to caring for the environment and promoting a circular and more supportive economy.

Regeneration and destination concept

Enhancement of personalized local experiences through prestigious partners, local artisans and professionals. Offering unique experiences that value the destination and our partners.
Support for local events and initiatives through agreements with fairs, international events, town halls and communities.
Historic and emblematic buildings transformed into luxury hotels, always maintaining the heritage cultural interest site, and researching the history of each building to transmit it to guests and employees.
Creating a destination concept and reducing impact on the environment. The leisure and gastronomy offer aimed at a local, national and international public, enhanced by local and national product tastings, art exhibitions, meetings with artists, and great figures of literature, fashion and cinema.
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Cool and engaged

One-off donations to different NGOs

Charitable auctions of rooms through social media, donating all proceeds to an NGO or specific cause such as Banco de Alimentos (food bank), Aladina, Association Against Cancer, among others.

Agreement with Aladina

€5 voluntary guest donation for local projects focused on helping and supporting children undergoing cancer treatments and their relatives.

Our commitment to energy saving and sustainable construction

Sustainable building practices imply respecting and being committed to the preservation of the environment, efficiently consuming energy and water and using natural resources and materials which are not harmful to the environment.

It is not easy to change building construction systems and to manage their operation. This reality is even more palpable in the rehabilitation of historic buildings. In order to achieve part of the objectives of a reasonably sustainable building from an environmental and energy efficient point of view, it is necessary to take all these elements into account from the beginning of the design phase, and with commitment carry it all though to the construction phase. At CoolRooms Hotels our commitment to energy saving and sustainable construction is unwavering.

Optimization of energy consumption: Palacio de Atocha. Madrid

Our commitment to Human Resources

Multidisciplinary and multicultural team

CoolRooms Hotels has approximately 140 employees: 12% foreign employees, 12% employees over 40 years old, and 53% employees under 30 years old. A multidisciplinary and multicultural team, which integrates junior and senior profiles in its departments. In addition, as part of the INCORPORA program, we contributes to improving the social and labor integration of people in vulnerable situations.

Learning by doing

We like to get in touch with young talent, identify it and be able to offer first opportunities in the labor market to them, which is why we have agreements with different Hospitality Schools in Spain, as well as with institutions such as ESERP, MSMK, and The Intern Group.

Support for future professionals

We carry out initiatives to support the training of future professionals in the sector, such as having Tourism students from the European University visit our hotel or organizing the CASE “Launch of CoolRooms Atocha” together with IE Marketing Club Master students.

Members of "Compromiso Integra" Program

We are part of the network of companies created by Fundación Integra España to support the employment of people in social exclusion and with disabilities. Reinforcing our commitment to offer opportunities to vulnerable groups in order to achieve their real integration into society.
In addition, by virtue of this collaboration, the company’s professionals will have the opportunity to provide social and employment training to people in social exclusion and people with disabilities through corporate volunteering at the Fundación Integra School, helping them to rediscover themselves and value their abilities.


Rooms for heroes

Special discounts during 2020-2021 to state security forces and health professionals in support of their front line battle against COVID.

25% discount on best available rate
Donation of rooms to health professionals who are especially involved in the fight against COVID


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