CoolRooms Hotels
CoolRooms Hotels
CoolRooms Hotels


Aware of the sustainability
and biodiversity

Our philosophy:
Responsable tourism

At CoolRooms, Corporate Social Responsibility has been part of the company culture since the day we were born and we firmly believe in the philosophy of Responsible Tourism. In our strategy we have aligned our individual objectives of Corporate Social Responsibility, with the framework of the SDGs, focusing on SDG 8 Decent work and economic growth and 12 Responsible production and consumption, in addition to the challenges posed by the Tourism Sector: employment , environment, preservation of environments, responsible production and consumption, sustainable management of supply chains, alliance and spaces for dialogue between different actors and transparency.

Our Initiatives

Minimize waste production

Minimize the production of waste by managing it efficiently (Implementation of the APP To Good to go to avoid food waste).

Plastics disposal

Development of a project for the elimination of plastics in central offices and hotels. Non-plastic straws, 2021 project with Molton Brown to replace plastic amenities with refillable glass containers, replacement of plastic water bottles for glass, replacement of plastic room cards.

Energy savings and awareness to employees and guests

Awareness of responsible consumption and energy saving thanks to the insulation and home automation systems installed. Promotion of the use of public transport for employees.

Slow Food

Purchase of restoration products taking into account sustainable development, caring for the environment, fair trade and ethical commitment to producers and artisans in our environment by purchasing 0 Km or proximity products to contribute to caring for the environment and promoting a circular and more supportive economy.

Regeneration and creation of destiny

Enhancement of personalized local experiences through prestigious partners, local artisans and professionals. Offer of unique experiences that value the destination and our partners.
Support for local events and initiatives through agreements with fairs, international events, town halls and communities.
Historic and emblematic buildings transformed into luxury hotels, always maintaining the assets of cultural interest for heritage and investigating the history of each building to transmit to guests and employees.
Creating destiny and impact on the environment. Leisure and gastronomy offer aimed at the local, national and international public, through tastings of local and national products, art exhibitions, meetings with artists and great figures of literature, fashion and cinema.

Cool and engaged

Specific donation actions to different NGOs

Charitable auctions of rooms through Social Profiles with an integral donation of the proceeds to an NGO or specific cause such as Banco de Alimentos, Aladina, Association Against Cancer.

Agreement with Aladina

Donation of € 5 on a voluntary basis after the stay by guests for local projects focused on helping and supporting patients and relatives of children undergoing treatment in childhood oncology.

Our commitment to energy saving and sustainable construction

Sustainable Construction is one that, having special respect and commitment to the environment, implies the efficient use of energy and water, resources and materials that are not harmful to the environment.

It is not easy to change the building construction system and to manage its operation. This reality is even more palpable in the rehabilitation of historic buildings. In order to achieve part of the objectives of a reasonably sustainable building from an environmental and energy efficient point of view, it is necessary to take it into account from the beginning of the design phase and carry it out with commitment in the construction phase. At CoolRooms Hotels our commitment to energy saving and sustainable construction is unwavering.

Optimization of energy expenditure: Palacio de Atocha. Madrid

Our commitment to Human Resources

Multidisciplinary and multicultural team

CoolRooms Hotels has approximately 140 employees: 12% foreign employees, 12% employees over 40 years old, 53% employees under 30 years old. A multidisciplinary and multicultural team, which integrates junior and senior profiles in its departments. In addition, as part of the INCORPORA program, it contributes to improving the social and labor integration of people in vulnerable situations.

Learning by doing

We like to get in touch with young talent, identify it and be able to offer the first opportunities in the labor market, which is why we have closed agreements with the different Hospitality Schools in Spain and with institutions such as ESERP, MSMK, The Intern Group.

Support for future professionals

Organization of actions to support the training of future professionals in the sector, visit to the hotel for Tourism students of the European University, preparation of the CASE “Launch of CoolRooms Atocha” with IE Marketing Club Master students.

Rooms for heroes

Special discounts during 2020-2021 to state security forces and health professionals for their fight on the front line of battle against COVID.

25% discount on best available rate
Donation of rooms to health professionals especially involved in the fight against COVID


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