A month ago on World Breast Cancer Day, COOLROOMS Atocha and RETO48 joined forces to contribute to the fight against Cancer.

Challenge 48 taught a Hit Yoga class, in the courtyard of our newly opened hotel COOLROOMS Atocha. The goal was to raise awareness on prevention and early diagnosis, as well as emphasizing the importance of a healthy life, in which food and sports are essential. All of the money raised was donated to the Spanish Association Against Cancer.

At COOLROOMS, Corporate Social Responsibility is part of the culture of the company. We have always strongly believed in Responsible Tourism. We are aware of the challenges and accept them with the effort they entail.

In our strategy, we have aligned our individual Corporate Social Responsibility objectives with the SDG framework. We focus on SDGs 8 Decent work and economic growth and 12 Responsible production and consumption. In addition, we will also concentrate on the challenges that the Tourism Sector poses: employment, environment, preservation of environments, responsible production and consumption, sustainable management of supply chains, alliance and spaces for dialogue between different actors and transparency.

We also collaborate on projects such as the INCOPORA program, which contributes to improving the social and labor integration of people in vulnerable situations. As well, we are developing a “COOLSUITE Solidaria” initiative in which the COOLSUITE of 43 COOLROOMS Atocha will donate part of the billing to a solidary cause to be selected by our own guests.

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